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This web page aitone.org.uk states the following, "To navigate around the site click on the blue words under the image bar or anywhere else! We hope youll find everything you ever wanted to know and more! About Aitone, the Long Eaton based early music consort, including information about the kind of music we sing and where you can hear us sing it! If theres anything more you want to know please feel free to get in touch." We viewed that the webpage stated " or grab us at one of our singing events." It also said " Holy Cross Priory, Leicester,." The header had music as the highest ranking search term. It is followed by Aitone, early music, and medieval which isn't as ranked as highly as music. The next words they used was renaissance. baroque was included but could not be understood by search crawlers.